"Joie de Vivre": This French perspective will teach you A LOT about finding joy in the simple pleasures of life!

Monday: MicroBusiness and Marketing Marvels

FROM THE DESK OF MILES EVERSON:

Happy Monday!

I hope you’re all having a great day today.

Let’s open this week by continuing on with

my Summer Happiness Challenge series. For 10 Mondays, we’ll talk about finding and achieving happiness through understanding various cultural traditions across the globe.

In this article, let’s travel to France to learn about the French perspective of finding joy in the simple pleasures of life.

Keep reading below to know more.

miles-everson-signature.png
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute


 


 

"Joie de Vivre": This French perspective will teach you A LOT about finding joy in the simple pleasures of life!

Did you know that in a world perpetually racing against time, there lies a timeless wisdom nestled in the heart of French culture?

This is a secret to living that turns ordinary moments into extraordinary experiences.

Picture the serene joy of a leisurely afternoon in a sun-dappled café…

… the rich aroma of fresh croissants mingling with the laughter of friends…

… or the tranquil beauty of a sunset stroll along the Seine.

This enchanting perspective invites us to savor life’s simplest pleasures, transforming the mundane into the magnificent—a philosophy that whispers a gentle reminder:

True happiness is NOT found in the relentless pursuit of more, but in the mindful appreciation of the present.

Let’s delve deeper into this world where every moment is a celebration.

“Joie de Vivre” - The French Perspective of Finding Joy in the Simple Pleasures of Life

In a world that glorifies the hustle-and-bustle culture, the French philosophy of “Joie de Vivre” stands as a serene and compelling counterpoint.

Literally translated as the “joy of living,” this quintessentially French concept celebrates the simple, often overlooked pleasures that make life rich and fulfilling.

At its core, “Joie de Vivre” is about cultivating a deep appreciation for life’s little moments. This is because for the French, happiness isn’t something to be chased; it’s something to be noticed and cherished in the here and now.

Let’s take a look at how the French find “Joie de Vivre” in their lives…

Savoring Every Day

One of the most charming aspects of French culture is its emphasis on savoring food.

In France, meals are not just about eating; they are also about experiencing. From the preparation to the presentation and the actual consumption, every stage is an opportunity to indulge in sensory pleasure.

A croissant is not just breakfast; it’s also a moment of buttery, flaky bliss. A glass of wine is not just a drink; it’s also a celebration of terroir and tradition.

Additionally, savoring every day for the French extends beyond food. They also take time to enjoy the small things, like a leisurely walk to the local market, a quiet afternoon in a park, or a good book read slowly.

Basically, it’s about being present and fully engaged in whatever you are doing, no matter how simple.

The Art of Conversation

Another pillar of “Joie de Vivre” is the art of conversation. Have you encountered people who say that French is the “language of love”?

That’s because the French are renowned for their ability to engage in meaningful, animated discussions!

Whether it’s a deep philosophical debate or a lighthearted banter, conversation is seen as a way to connect, share ideas, and appreciate different perspectives.

This serves as a reminder for that joy often comes from interactions with others and the exchange of thoughts and feelings.

Embracing Leisure

In France, leisure is treated NOT as a luxury but as a necessity. The French value their downtime and make it a priority.

Whether it’s taking a long lunch break, enjoying a weekend getaway, or simply sitting at a café watching the world go by, leisure is seen as an integral part of a balanced life.

This slower pace allows for reflection, relaxation, and a deeper connection to oneself and the world.

Are you appreciating this topic so far?

Personally, I find this French perspective TRULY life-changing!

However, for some of you who might be reluctant to apply this principle to your life right now, saying that you’re not a French citizen or don’t live in France, let me tell you this:

To incorporate “Joie de Vivre” into your own life, you don’t need to move to France or adopt an entirely new lifestyle.

It’s simply about shifting your mindset to appreciate the present moment. Allow me to share with you a few ways to start:

  • Mindful Eating: Take time to savor your meals. Focus on the flavors, textures, and aromas. Make eating a sensory experience.

  • Engage in Conversations: Put down your phone and engage with the people around you. Listen actively and share your thoughts openly.

  • Slow Down: Take breaks. Enjoy a walk without a destination, or spend an afternoon doing something you love without rushing.

  • Celebrate Small Wins: Recognize and celebrate the little achievements and moments of joy in your day.

  • Cultivate Gratitude: Keep a journal or simply take a moment each day to reflect on what you are grateful for.

To sum it all up, “Joie de Vivre” is a gentle reminder that life’s true happiness lies not in grand accomplishments or material wealth but in the simple, everyday pleasures that we often take for granted.

By adopting this French philosophy, you’ll be able to slow down, appreciate the present, and find joy in the little things.

After all, it’s these moments that make life truly rich and fulfilling!

So, are you ready to embrace the art of living with a spirit of “Joie de Vivre”?

Come on now!

Let this French perspective help you rediscover the joy of simply being alive.

Join me again next week as we travel to Portugal and learn how the Portuguese sentiment of happiness enables them to embrace “Saudade”!

Hope you’ve found this week’s topic interesting and helpful.

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Stay tuned for next Monday’s Marketing Marvels!

Miles Everson

CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.

He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.

Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.

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