Find out how this "Marvel" is "disrupting" the consumer wellness industry products with a RESET…
Let’s kickstart the week with enthusiasm by delving into the insightful journeys of extraordinary individuals in the fields of marketing and business. For today’s article, we cast the spotlight on a person whose passion and determination revolutionizes efficacy in the consumer wellness products industry. Are you ready? Continue reading below to learn more about this “Marvel.”
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Find out how this "Marvel" is "disrupting" the consumer wellness industry products with a RESET… What would you do if you had that one cure for what was once an “incurable” disease? Would you share it with the world? Or… Would you keep it to yourself? Today’s “Marvel’s” answer is clearly to share that knowledge to the world through education. Though her case is not towards curing an incurable disease, her passion for health and wellness enhances the efficacy of consumer wellness products. The name of this “Marvel”? Ashley Ferguson!
Ferguson is the Vice President of Global Business Development and Marketing at RESET Bioscience, a wellness brand on a mission to improve lives through premium wellness products inspired by nature and backed by science. As one of the leaders at the firm, Ferguson’s role is to position RESET Bioscience as a consumer go-to in reaping the potential benefits of cannabinoids (CBD). [Cannabinoids (CDB): A class of biological compounds that bind to cannabinoid receptors. Drugs containing CBD may be helpful in treating certain forms of epilepsy, nausea and vomiting due to cancer chemotherapy, and loss of appetite and weight loss due to HIV/AIDS.] She said: “With so many people buying into the CBD trend, it’s been exciting to help educate them as to why RESET Bioscience is the best choice. Our products are scientifically powered with a proprietary drug delivery technology making our products more effective, affordable, and more sustainable for the planet.” Before we delve deeper into Ferguson’s career at RESET, let’s first backtrack to what led her to this field… Early on in her educational career, Ferguson took interest in an unlikely combination of topics: writing and science. With science based on hard data and writing exposing her creative side, her early interest in both skills showed her willingness to explore and grow in different areas. After college, she went into the public relations (PR) field working with hospital networks, and from there she eventually worked for a leading global children’s toy manufacturer. Her experiences in various sectors helped hone her craft before making the leap into biotechnology at RESET. According to her: “There have been two common threads throughout my life that I think brought me to this point: I’ve always said yes to things that interested me (even when I wasn’t super confident I could do it right out of the gate), and I’ve always liked trying new things. This pattern hasn’t always led me down the right path, but I’ve always approached any opportunity with both passion and a willingness to work hard.” Moving from toys to biotechnology, Ferguson was unaware that not all vitamins or supplements are built the same. Armed with this new knowledge, it has become her purpose to educate consumers that it’s not just about the “ingredients” they put into their bodies but also proper testing, the science, and the technology behind these “ingredients” that matter. Ferguson ensures RESET only uses “premium ingredients,” thereby solving poor bioavailability, solubility, shelf-ability, and label transparency plaguing the consumer wellness industry. RESET-ting the Industry with Bioscience As Vice President of Global Business Development and Marketing, Ferguson is responsible for exploring new heights in the commercialization aspects of the company. Bringing her experience in retail entry, global branding, and product development at RESET, she leads the business with her team. The most exciting thing for Ferguson is introducing RESET products to the world. From stressed millennials to professional athletes as well as high-stress families and retirees, she aims to teach the world about what bioavailability means. … and how does her team do that? Through moderation—introducing CBD to the masses to show the true benefits of wellness products backed by science. Ferguson and her team are taking cannabinoids that are naturally hard to absorb through a pharmaceutical drug delivery technology to make the products more efficient, faster, and more absorbent. Their vision? A world where people end up taking less products, spending less money, and feeling more benefits! According to Ferguson, this is something people deserve… and with all the benefits that come from RESET’s broad-spectrum CBD, she looks forward to helping change people’s lives for the better without risking liver toxicity. In terms of being a team leader… Ferguson makes sure that she is leading her team on the right path by EXAMPLE. In her words: “I never give a big deliverable without truly understanding the steps my team will need to take to get it done out of respect for their time and hard work. Secondly, we take the time to celebrate the little wins too.” She also does her best to be a good listener and be open to discussions on different aspects of the company. Ferguson doesn’t give direction without an open conversation where everyone can voice feedback. During open forums, she always tries to steer the conversation in a solution-oriented perspective. — Ferguson’s story shows that leadership, regardless of the industry, is not about titles but functionality. A leader is not someone who just gets served by his or her subordinates; a leader is someone who serves with the team and leads by example. A good leader or manager steers the company’s “ship” into the high seas excellently. So, if you are also managing a team or a company, Ferguson is one of the industry “Marvels” you should look up to. This will lead to not just personal gain but also professional and organizational gain. Hope you’ve found this week’s topic interesting and helpful. As a seasoned executive with a decade of senior leadership experience and building new capabilities, teams, brands, and digital distribution channels from the ground up, this person has been known as an award-winning, purpose-driven, and multi-passionate leader throughout the years in Canada. Learn more about Martha Turner Osborne in next week’s article! |
