This website made USD 12 million a year by sticking to their niche! How can you do it too?
You publish relevant content based on your expertise to set up your brand’s authority, credibility, and reliability in the field. Keep reading to learn how niche blogging can help you in establishing your brand’s competitive voice in your industry.
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This website made USD 12 million a year by sticking to their niche! How can you do it too? Blogs are one of the most popular forms of content, with more than 500 million blogs available online in 2019. As written content becomes more widespread, people and brands have utilized blogs as a way of providing useful information to users. With so many possible topics to choose, there is no shortage of articles to write about! Brands have become more aware of how effective blogs are, especially niche blogs. Focusing on a specific topic might sound restrictive, but writing about something that you are passionate about means you can make the most out of your content! This is what niche blogging is all about! While branching out to multiple topics might help a diverse group of users find your content, niche blogging assures you target the right audience. Sticking to a specific topic allows you to become the top source of information for that niche, which in turn helps more people find your brand online. This content marketing strategy has been utilized by many brands over the years, creating quality blogs that provide a wealth of information on brand-related topics. One website that has carved out its niche very well is Copyblogger. Starting out as a one-man blog by founder Brian Clark in 2006, Copyblogger grew into one of the most popular content marketing blogs. The website features tips, guides, and all kinds of useful content related to content marketing, and it has remained focused on that ever since! This focus on useful content stemmed from Clark’s extensive market research, allowing him to understand what his audience’s pain points were, and create content that can help them!
This resulted in quality niche content that’s filled with great information and is very fun to read! Besides, where else can you find a blog that compares rock band Nickelback to email marketing? Sticking to their niche has also helped Copyblogger grow into a very profitable brand, with USD 12 million in annual revenue generated as of 2017. Websites like this are proof that focusing on a specific niche can help you create a successful blog or website. You might think that after a long time, Copyblogger might have run out of things to write about in their niche… But that was never the case! They continue to publish high-quality content that keeps driving traffic to their site. If you’re worried about SEO, niche blogging is beneficial for your brand’s online presence. Search engines will instantly recognize the type of content that you regularly post. This helps them identify your niche, making it easier for users to find you online. As search engines like Google focus on prioritizing quality content for their users, becoming the authoritative source of content is important. In one of our previous FYO entries about thought leadership content, understanding your audience and content optimization is key to becoming a top source of online content. You can do this for your brand’s niche and get on top of the search results! Content marketing and SEO are very competitive, especially as the digital landscape expands. By focusing on a specific niche for your content, you would be able to establish your online presence much better, and help more people find your brand online! Hope you’ve found this week’s insights interesting and helpful. Follow us on LinkedIn. Stay tuned for next Friday’s Collaborate and Innovate! There’s so much you can do by teaming up rather than doing things on your own. Learn more about how co-branding helped two extremely different companies achieve their business goals on next week’s Collaborate and Innovate! |
