Tech-free moments of self-care and togetherness over cups of hot choco? Discover the Danish secret to happiness now!

Monday: MicroBusiness and Marketing Marvels

From the desk of Miles Everson:

How are you feeling today?

I hope you are all well and feeling pumped up to welcome another awesome week!

Let’s continue on with my Summer Happiness Challenge series. For 10 Mondays, we’ll talk about finding and achieving happiness through understanding various cultural traditions across the globe.

In this article, I’ll share my insights and learnings about the Danish way to happiness.

Keep reading to learn how this country achieves happiness through the concept of coziness and togetherness.

miles-everson-signature.png
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

 

 

Tech-free moments of self-care and togetherness over cups of hot choco? Discover the Danish secret to happiness now!

We live in a world that often feels fast-paced and chaotic nowadays…

With globalization, digitalization, technological breakthroughs, and many other things to be done, it’s not surprising that many people nowadays fall into the rabbit hole of a hustle-and-bustle culture.

… but are you aware that in the midst of all of these, there exists a secret to happiness that the Danes have mastered?

Imagine this: A chilly winter evening where the wind howls outside, but inside, a soft glow emanates from candles scattered around the room. You’re wrapped in a thick, woolen blanket, sipping on a steaming mug of hot chocolate, perhaps with a book in hand or in the company of loved ones.

Ah, what a delightful and relaxing scenario!

Would you believe that this is not just a fleeting moment of comfort for the Danes, but also a way of life?

This approach to living, with its focus on simplicity, coziness, and meaningful connections, offers a refreshing perspective that transforms everyday existence.

Let’s see how this practice can bring a touch of Danish happiness into our lives!

“Hygge”: The Danish Way to Happiness by Embracing Coziness and Togetherness

The Danish concept of “Hygge” (pronounced “hoo-gah”) offers a refreshing perspective on achieving happiness through simplicity, coziness, and meaningful connections.

While the word itself might be challenging to translate directly, the essence of “Hygge” is universally appealing. It’s about:

  • Finding joy in the everyday

  • Embracing warmth

  • Fostering togetherness

At its core, “Hygge” is the art of transforming your environment into a sanctuary where you can relax and unwind.

Think plush cushions, soft lighting, and a warm, inviting atmosphere…

Whether it’s curling up on the couch with a good book, enjoying a leisurely bath, or simply lighting a candle, these small acts of self-care contribute to a “Hygge” lifestyle.

Additionally, “Hygge” is equally about fostering connections with others.

For example: Sharing a meal with friends…

… engaging in heartfelt conversations…

… or playing board games with family.

These communal activities are integral to the “Hygge” experience. Here, the focus is on being present and appreciating the company of those around you.

In fact, in Denmark, it’s common for people to gather for “Hygge evenings,” where the emphasis is on enjoying each other’s presence without the distractions of modern technology.

The Danes believe that in a world increasingly dominated by screens and notifications, the “Hygge” approach to togetherness feels like a breath of fresh air.

What’s more?

The Danes often decorate their homes with natural elements like wood, plants, and soft textiles to create a harmonious and calming environment.

This simplicity and mindfulness extends beyond physical surroundings to an overall lifestyle that values quality over quantity. For them, it’s not about having more, but about appreciating what they currently have.

So, how can you incorporate “Hygge” into your life?

Based on what we’ve tackled so far, it’s clear that “Hygge” encourages us to find joy in the simple things, to slow down and savor the moment. This mindful approach helps to reduce stress and increase our overall well-being.

You can adopt this lifestyle by:

  • Creating a Cozy Atmosphere: Use candles, soft lighting, and warm blankets (like fleece or wool) to make your home feel inviting. Also, consider decluttering to create a more serene space.

  • Prioritizing Time with Loved Ones: Host a “Hyggelig” (“Hygge”-like) gathering with your family or friends. Focus on creating meaningful conversations and shared experiences.

  • Enjoying Simple Pleasures: Take time to savor your favorite cup of joe, read a good book, or walk in nature. Train yourself to find joy in your everyday activities.

  • Disconnecting (from gadgets) to Reconnect (with people): Set aside time to unplug from your technological devices and be fully present with those around you.

  • Practicing Gratitude: Learn to appreciate even the small moments of happiness in your day. Keep a journal to note things you’re grateful for.

Some people think that “Hygge” is just a myth… but for me, it’s nothing like that nor it’s just a mere trend. I personally believe that this is a philosophy that encourages us to slow down, be present, and find joy to our very core.

“Hygge” teaches us that happiness doesn’t come from material possessions or constant busyness; happiness comes from creating a life filled with warmth, comfort, and meaningful connections.

I hope that’s also what you get from reading today’s article!

In embracing this Danish concept, we open ourselves up to a richer, more fulfilling way of living—turning ordinary moments into extraordinary ones…

… finding contentment in the here and now…

So, light a candle and gather your loved ones!

Together, let the “Hygge” magic bring a touch of Danish happiness into your life!

See you again next week! We’ll travel to South Africa to discover the happiness philosophy called “Ubuntu.”

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Hope you’ve found this week’s topic interesting and helpful.

 

 

Stay tuned for next Monday’s Marketing Marvels!

Miles Everson

CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.

He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.

Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.

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