Trust BUILDER or trust KILLER? Here's how you can show the amount of care and effort you put into a speech!

Tuesday: Return Driven Strategy FROM THE DESK OF MILES EVERSON: In my 30+ years in the industry, one of the business models I find truly effective is Return Driven Strategy (RDS). This pyramid-shaped framework has 11 tenets and 3 foundations that help businesses achieve true wealth and value creation. Professor Joel Litman and Dr. Mark L. Frigo explained this in detail in the book, “Driven.” Another thing I like about RDS is its applicability to one’s career. Just apply its tenets and foundations to the microlevel and you have Career Driven Strategy (CDS). Today, let’s discuss this framework with a focus on holistic communication. Continue reading to know how you can establish your credibility as a speaker and gain the trust of your listeners. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Trust BUILDER or trust KILLER? Here's how you can show the amount of care and effort you put into a speech! Publice speaking is oneof the common fear of people. This Task brings a lot of strees to some one who’s especially not used to speak infrnot of an audience. or represent his/her brand or company. Wait a minute. Do you think there’s something wrong with the paragraph above? Hang on. We’re trying to make a point here. — We are well aware of the stress novice speakers—and sometimes, even veteran speakers—go through when they’re tasked to deliver a speech in front of a large group of audience. For some of them, if only they could avoid public speaking altogether, they would. However, we think that shouldn’t be the mentality! After all, practice is all that’s needed. The reason why it’s necessary for speakers to practice or rehearse their presentations is to make sure EVERYTHING is clean and clear. Having a well-polished speech will help them build credibility and gain their audience’s trust. As a speaker, what’s one of the ways you can polish your speech? Proofreading! Proofreading is the final step in the editorial process before publication. This involves examining a written output carefully to make sure there are no typographical errors and mistakes in grammar, style, and spelling. Did you know that proofreading gives power and credibility to your presentation? It shows the amount of care and preparation you put into what you share—or plan to share—with your listeners. Here are some of the things you have to watch out for when proofreading a presentation script or slide: Grammatical errors Misused punctuation marks Typographical errors Format inconsistencies Using the first paragraph of this article as an example, make sure you avoid or eliminate these errors because having lousy-looking content and slides or not sounding prepared for what you have to say negatively impacts an audience’s impression of you as a speaker. Below are several effects of NOT proofreading your presentation: You can be seen as unprofessional. Having too many mistakes in grammar, spelling, punctuations, etc. gives the impression that you are an amateur. You’ll miss seeing inconsistencies in the layout and content of your talk. Inconsistencies kill your audience’s trust in your presentation and in you as a speaker. When they notice lots of errors, they’ll easily lose interest and no longer listen to what you have to say. Your message will lack clarity. An erroneous message or presentation slide distracts your listeners and makes them confused. On the other hand, if your entire talk is clean, your audience will easily understand the idea you want to convey. Simply said, risking going on stage without proofreading your slides or script, and ending up having lots of errors in your content, say a lot about your professionalism, character, ethics, and credibility. Proofreading a Speech and Career Driven Strategy (CDS) According to Professor Joel Litman and Dr. Mark L. Frigo in the book, “Driven,” verbal and non-verbal communication is important in every aspect of a business. Holistic communications are made with the whole of the business in mind. This means if you’re representing a company in your speech, you have to make sure both your audience AND your brand will benefit from your message. … but how can you do that if your presentation script or slide contains lots of errors? That will only confuse your listeners and push them away from your brand. That’s why proofreading is important. It not only ensures clarity to your message but also helps you communicate with a purpose such as: Getting customers and prospects to buy your offerings Encouraging employees to stay longer at the company Convincing an investor to buy or sell a stock … and others. Whatever it is, you must have a purpose or goal as you choose the communication method, style, format, and tone that you’ll use in your speech—and proofreading can help you deliver that message effectively and holistically. Apply this tip as you prepare for your next public speaking engagement! Keep in mind that better communication strategies not only help you succeed in exchanging information; it also proves effective in positively impacting people’s hearts, minds, and lives. … and by delivering a well-polished presentation, you’ll offer clear information that leads your listeners to an offering that fulfills their needs. We hope you find today’s return-driven and career-driven insights helpful! Hope you found this week’s insights interesting and helpful. Follow us on LinkedIn. Stay tuned for next Tuesday’s Return Driven Strategy! In a world where many individuals and businesses are motivated by a desire to always win, it’s understandable that some would associate excellence with the concept of being better than others. Learn more about what it means to be TRULY competitive in next week’s article!