Get everything you can out of all you’ve got with this iconic marketer’s marketing tips!

Monday: MicroBusiness and Marketing Marvels FROM THE DESK OF MILES EVERSON: I know some people who dislike Mondays because this day marks the start of another five-day work week. Well, I can’t blame them. There are indeed times when Mondays make us feel extra lazy to go back to work because we’ve just been through the greatest weekend of our lives. However, I’d like to encourage you to welcome Mondays with a joyful and passionate heart so you can start the week right and end it right as well. And I’d like to do that by sharing with you another “Marketing Marvel” today with the hope of inspiring you with this man’s insights, skills, expertise, and experiences in the field. Read on to know more about who Jay Abraham is and his marketing tactics that you can apply in your journey as an independent professional. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Get everything you can out of all you’ve got with this iconic marketer’s marketing tips! Jay Abraham: American business executive and the author of the book, “Getting Everything You Can Out of All You’ve Got” All too often, marketing strategies are left to chance. Sure, there’s an ad campaign or keyword search, but oftentimes, these assets are not measured for their return on investment (ROI). Think about marketing strategies like this: An airplane’s so-called “black box.” It is always there and business owners and marketers need to have one, but they never really looked deep inside of it. Here’s the thing: Marketing efficiently is actually quite simple. So, instead of recklessly throwing various marketing strategies at the wall, take a step back and analyze what marketing strategies or examples work well for your brand. American business executive Jay Abraham can help you with that. Jay Abraham is the founder and CEO of the Abraham Group, a marketing consulting firm focused on providing growth strategies to businesses. Born on January 8, 1949 in Indianapolis, Indiana, Abraham is known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in America. Here are Abraham’s three pillars of revenue: Get more customers. Do repeat business with those same customers. Sell higher ticket products to those customers to increase revenue. He has also answered some of the most frequently asked questions in the field of marketing: When do you need marketing strategies? The answer to this question is: Always. As an independent business owner or marketer, you have to make sure your marketing investments will pay off regardless of the economic situation. Unquantified shots in the dark are not a smart investment, but a carefully crafted marketing strategy can have an ROI of over 100%. If you can articulate an answer to a problem your prospective clients didn't even realize they had, you will experience significant growth no matter the economic times. What makes a good marketing strategy? Marketing is great, but you won’t experience it without understanding marketing’s multi-faceted role. What are these roles? To identify, connect with, and attract the best quality and quantity of desirable prospects. To convert these prospects into first-time buyers, upgrade them to multiple product buyers, and compel them to return as often as necessary to your brand. To ethically “mine” them for alternative or ancillary revenue streams that will improve the quality of your relationship. Another important element of quality marketing is knowing your goal. So, as an independent professional, you have to know what it is that you want to accomplish. How do I get started with marketing strategies? When you target the right marketing strategies, you have to think beyond what you’ve done before. To do this, answer these questions about your brand or business: What methods did you use before to build your business? Which of these was the most successful? The least successful? Why? Which of your marketing efforts brought in the bulk of your sales or clients? Do you regularly test the various aspects of your marketing activities to ensure they’re producing the best and most profitable results? How well-connected are you with your clients? Answering questions like these will lead you to leverage marketing, allowing you to break down every aspect of your current business to understand, analyze, and identify where real change and growth can take place. With the right marketing strategy, small changes can turn into big returns. These are just a few of the marketing lessons we can learn from Abraham. In a future Monday newsletter, I might continue to discuss other tips that we can get from him. Abraham’s lessons are simple, straightforward, and insightful, right? Take note of these tips and apply them to your own business strategies. With the right approach, these will help you get everything you can out of all you’ve got! Hope you’ve found this week’s insights interesting and helpful. Follow us on LinkedIn.     Stay tuned for next Monday’s Marketing Marvels! Jay Conrad Levinson was a business writer who became famous as the author of the 1984 bestselling book, “Guerrilla Marketing.” Learn more about Jay Conrad Levinson and Guerrilla Marketing on next week’s Marketing Marvels!