Make ordinary copies extraordinary! Get everything you can out of all you've got using these tips!
Do you want to know one of the secrets I’m getting from Abraham’s book? It’s this: In order to set up a return driven organization, you have to make the most out of everything you’ve got. Keep reading to know how you can further expand your return driven business with the help of a few simple, obvious solutions.
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Make ordinary copies extraordinary! Get everything you can out of all you've got using these tips! How many ways are there to expand a business? 500 ways? 1,000 ways? 1,000,000 ways? Expanding a business doesn’t have to be too complicated. According to Jay Abraham in his book titled, “Getting Everything You Can Out of All You’ve Got,” an endless number of connections exist every day, especially in the business world. In fact, you are surrounded by simple, obvious solutions that can significantly increase your income, profit, and success. The problem is you don’t often see those solutions because your attention is focused on finding answers in complicated processes. That shouldn’t have to stay that way. According to Abraham, there are three SIMPLE ways to grow a business:
As an independent professional, how can you achieve these objectives? Begin with your or your brand’s strongest benefit. In the marketing world, features tell and benefits sell. Whenever you write copy, features should always be present, but it shouldn’t be all that there is in the content. You must also highlight your product’s benefits, service, cause, or program (if there are any) as these will help your target market decide on whether or not they’ll buy your product. Expand on that benefit. Change your target readers’ perspective and make your product’s or service’s benefit difficult to ignore by describing the positive impact it can make in their lives. Convince your target market further by painting them a picture about how your product can solve their pains or problems. Give them a situation that they can visualize or can relate to. Back up your statements with proof. Consumers want some proof before they get sold to. This is where you include some facts, statistics, awards, or testimonials―anything that will give credibility to the claims you’ve written in your copy. By doing so, you answer questions in your readers’ minds on whether or not your product is really the solution to their problems. Use the Loss Aversion tactic. The Loss Aversion Principle states that people would rather avoid losses than acquire gains. Using this in your copy means you will not focus on the gains of using your product or solution; instead, you’ll focus on what your readers will lose if they choose to ignore or reject what you’re offering them. According to Joanna Wiebe of CopyHackers, another copywriting guru we’ve written about in our past articles: “Never underestimate the power of negative messaging when it’s done well.” Present your call-to-action (CTA). Your CTA is an important aspect your readers have to see in your copy. It is one of the drivers that will compel your readers to take a specific action―to accept or not accept your offer. Keep your CTA simple and direct. It should just require your readers to answer “Yes” or “No,” or other similar options. Applying these tips in your copywriting process will not just lead to success in increasing the number of your clients, the average size of sale per client, and the number of times clients buy and return again. These tips will also multiply and maximize your writing skills, enable you to reach your persuasion or selling goals, and boost your confidence by knowing the best and most effective ways for consumers to follow your lead. As mentioned by Jay Abraham, these tips can also be applied to areas that are not considered traditional business activities. Whether you work with charities, community organizations, or service clubs, these tips will help you make that “sale.” Remember that as a copywriter, the people you work for (bosses, management, and organization leaders) want one thing―they want SOLUTIONS that will make them and their brand look good and help them achieve their business goals. Consider these tips the next time you write your drafts! You’ll definitely be on your way towards creating copies that sell. Hope you found this week’s insights interesting and helpful. Follow us on LinkedIn.
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