Worried about your (online) reputation? Here’s how to utilize the power of client testimonials!

Friday: Everson’s High-P Fridays FROM THE DESK OF MILES EVERSON: A good word of mouth strategy is helpful in expanding a brand’s reach. But did you know that even online, there are lots of ways for you to make your business’ presence known and build a good reputation? One of those is through online testimonials. Like online reviews, this type of customer feedback helps increase your credibility, optimize your business operations, and boost your brand’s overall performance. Keep reading to learn more about how testimonials aid in establishing a healthy and high-performing independent business or career. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Worried about your (online) reputation? Here’s how to utilize the power of client testimonials! The digital world has gradually expanded over the years. As more brands and companies are looking to establish their online presence, one of the biggest challenges is to stand out and think of ways for your audience to find you. With so many products and services available on the internet, users spend a lot of time finding the right one that addresses their needs. This is why having positive and informative content present on your website is very helpful in convincing them to choose you. While standard optimization techniques such as creating quality content and improving user experience are very helpful, another effective way to boost your digital marketing is through the help of client testimonials. Testimonials! Similar to online reviews, testimonials provide helpful and informative feedback about a brand’s product or service. Client testimonials can be short statements that highlight the benefits of working with a brand, or case studies that provide a more detailed explanation on how a brand was able to grow and succeed. Whichever approach you use, having testimonials visible on your website can provide great insight into the quality of your brand. SALESFORCE One of the brands that have utilized client testimonials effectively is Salesforce, a cloud-based software company in the United States. Founded in 1999, the technology company is known for providing software to accomplish a wide variety of business functions. These include application development, analytics, performance management, and task management. Salesforce has a set of testimonials they call Customer Stories. These stories feature a number of clients that have successfully used their software and narrates how it has improved the efficiency of their business operations. Many companies today look for business applications that can help them with their operations. Salesforce’s Customer Stories provide great insights for their target audience and possible clients. With so many software options available in the market, these testimonials have contributed in helping businesses choose Salesforce. Over the past few years, Salesforce has steadily increased its revenue. As of the fiscal year 2020, ending on January 31, the company generated USD 17.098 billion—an increase from their revenue compared to 2019, which was USD 13.28 billion. The company’s price per share increased during the same time period as well, reaching USD 182.31 in fiscal year 2020, compared to USD 151.97 in 2019. Testimonials are impactful when it comes to optimizing businesses. They provide a genuine look at how your brand addresses the needs of your target audience by showing how past customers are happy and satisfied. Compared to online reviews, testimonials can provide more details about the product or service, along with statements from the CEOs, founders, and upper management of each company. Making use of these testimonials is also helpful in optimizing your SEO strategy and boosting your brand’s overall performance. Getting mentioned or cited in different websites or posts add more ways for people to find you! In a lot of instances, people find companies they’re looking for simply because they were mentioned in a blog or testimonial. PLUS, having a link to your brand’s website on these pages helps bring in some much-needed traffic that boosts your online presence. To sum it all up, testimonials help your business by providing you with brand mentions, quality content, and even some healthy link building! In other words… High performance! In a world where online reviews can make or break a brand, testimonials are just as crucial in making sure you have optimal online reputation management in place. Hope you’ve found this week’s insights interesting and helpful. Follow us on LinkedIn. Stay tuned for next Friday’s Everson’s High-P Fridays! There's a scarcity issue for the modern economy's most important resource... Learn more about the importance of employee engagement on next week’s Everson’s High-P Fridays!