Reach your audience in a snap! How this multimedia messaging app can help you reach a wider audience

Friday: Collaborate and Innovate FROM THE DESK OF MILES EVERSON: Aside from being channels to communicate with one another, social media has evolved into platforms for entertainment. Think about the social media apps you have on your phone. They not only provide you with an avenue to connect with your loved ones, but they also offer filters, GIFs, emojis, and other icons to keep yourself entertained. … but do you know that these apps are used by many brands and businesses in marketing? Read more to know how this fun and entertaining social media platform can help boost your brand’s online visibility. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Reach your audience in a snap! How this multimedia messaging app can help you reach a wider audience Snap. Chat. Discover. Reach 238 million daily users. Drive results and gain insights. Create an ad in less than 5 minutes. All in one of the most popular social media applications in the world. Snapchat is a multimedia messaging application that allows users to interact with family and friends through photos or videos. Users can enjoy Filters, Lenses, Bitmojis, and other kinds of fun effects. It’s so much fun that people use the application 25+ times per day to actively share content. Snapchat is also known for its organic content. Among any other social media application, it’s known for content that’s often real, natural, candid, and playful. How can brands and other businesses use Snapchat for marketing? Through the use of Snapchat Ads—augmented reality, interesting and fun filters, face swaps, and many more! These effects are the main feature of this app and can be used to generate sales or increase brand awareness! Snapchat has different types of ad formats for every business, big or small. What are those ad formats and how can they be useful to you and your brand online? Single Image or Video Ad. A full-screen ad where you can include an attachment and enable users to take action like visiting your site and availing your promo. This ad format is easy to set up and gives an instant impact on viewers. Collection Ad. An ad that has four clickable tiles to showcase multiple products for users to browse and buy. This ad format allows you to feature a series of products for your target audience to get more details about your brand. Story Ad. An ad that can be found in Snapchat’s Discover section that allows you to publish a series of 3-20 single images or video ads. Lenses AR Experience. A powerful and memorable way to connect with users using augmented reality. This ad format allows you to create interactive moments with augmented reality experiences. Commercials. A non-skippable ad that is played for anywhere between six seconds and three minutes. Filters. Artistic overlays that appear after you take a snap. Advertisers can take advantage of this feature by creating their own set of filters highlighting their brand or campaign. Snapchat’s three main ad goals: Build awareness. Snapchat Ads can help you educate your audience about your brand, application, or product. It can help you introduce your brand to potential customers. It can help you showcase your new products, services, or promos to existing customers. Drive consideration. Snapchat Ads can help you and your brand encourage users to learn more about what you can offer. It can drive your audience to install applications, increase your website traffic, create audience engagement, and generate video views and leads. Boost conversions. Snapchat Ads can help you encourage or convince users to take action while on your website or other online applications. It can drive users to contact your business and increase sales and conversions. Snapchat is a simple, fun, and entertaining application. For personal use, it is a quick and easy way to share what you’re up to and also check what your friends, family, brands, organizations, and even celebrities you follow are doing. There are more than 230 million users that use Snapchat every day. Imagine creating an ad to promote your brand in that community. A lot of people can discover and engage with your brand. Test this method out to see what other ways you can do to achieve your digital marketing goals! Hope you’ve found this week’s insights interesting and helpful. Follow us on LinkedIn. Stay tuned for next Friday’s Collaborate and Innovate! Learn more about How to create value with Social Listening on next week’s Collaborate and Innovate!