Do you want your brand to reach a wider audience? Use this email platform that has 1.8 billion users!

Friday: Collaborate and Innovate FROM THE DESK OF MILES EVERSON: Most businesses use email for communication purposes. But do you know that aside from communicating with one another, emails are also a great tool to increase your brand’s presence online? In fact, you don’t necessarily have to collect your target audience’s email addresses to connect with them through email. This marketing strategy will get the job done for you and your brand! Read more to know how this email platform can help you reach a wider audience. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Do you want your brand to reach a wider audience? Use this email platform that has 1.8 billion users! Emails are one of the most effective channels to connect with a wide audience. Because of this… Companies try different strategies to collect as many email addresses of their target market as they can. Guess what? There’s a way to get into their inbox without asking for their email addresses! Are you familiar with GMAIL ADS? Gmail ads, or Gmail Sponsored Ads, are paid ads that appear on the Promotions or Social tabs of a Google email inbox. LIKE THIS: Once you click on any of these, it opens like a usual email that can contain images, videos, embedded forms, and other kinds of content. Most of the time, these email-like ads include a call-to-action that usually leads to a brand or company’s website or landing page. Are you wondering how many people can Gmail Ads reach? Over 1.8 billion users worldwide! Gmail has the highest number of users compared to other email platforms. This 2020, Gmail owns 43% of the market share in email services. All about Gmail Ads Gmail Ads directly engage with the target audience. Users can easily click on the ad, play and watch a video, fill out a form, or go to a website. Gmail Ads allow advertisers to track reach, open rates, click-through rates (CTR), saves, and forwards of a campaign. Gmail Ads are mobile-friendly. These look visually appealing on computers, mobile devices, and other devices. Gmail Ads are pay-per-click ads. Advertisers pay when Gmail users click on the ad for the first time. Gmail Ads can reach a target audience through keywords, demographics, URLs, and many more. Gmail users who open the ad can save it for future reference by clicking the “Save to Inbox” button. How can Gmail Ads be beneficial to you and your brand online? Be visible to your target audience. Your Gmail ads will be on top of your target user’s inbox under their Promotions or Social tabs. You can easily reach more people so they have a higher chance of encountering your brand. It’s another step to familiarity. Take advantage of the information you have on your competitors. You can use your competitors’ domains so your ads will appear when users receive an email from any of them. You can indicate the domain of your closest competitor in the targeting options section when you are setting up an ad. This can help attract new and potential customers to avail of your product or service. Easily design Gmail ads that suit how you want to highlight your products or services. You don’t need any HTML expertise or tech skills. Gmail ads have mobile-optimized templates that you can use and choose from, making these easier to set up. WorldFirst In June 2015, this foreign money exchange platform used Gmail Ads to increase its engagement with consumers. It also resulted in more awareness of their brand and services. The brand used well-known characters from books by Roger Hargreaves as part of their campaign. In a pretty straightforward ad, the image showed the benefits of being a WorldFirst user (Mr. First) versus someone who’s not (Mr.Bump). Clear and simple. After three months, the results of their campaign showed a: 41% increase in the duration that website visitors stay on the WorldFirst website. 24% increase in new visitors of the WorldFirst website. 29% increase in the number of pages viewed by website visitors on the WorldFirst website. 181% increase in the registration conversion rate. Gmail Ads are an effective and easy way to drive up sales and increase engagement with your consumers or potential consumers. This is another useful and powerful tool for your audience to find your brand or business online. Take action before your competitors start using this strategy too. Good luck! Hope you’ve found this week’s insights interesting and helpful. Follow us on LinkedIn. Stay tuned for next Friday’s Collaborate and Innovate!