It was a bloody and chilling ad! How this billboard impressed and caught the attention of millions

Thursday: Gorillas of Guerilla Marketing

FROM THE DESK OF MILES EVERSON: Word-of-mouth (WOM) is one of the best ways to increase brand awareness. It lets your target market help your marketing efforts… for FREE! It generates buzz and encourages people to talk about your brand. Keep reading to learn how Netflix promoted its upcoming series with the power of Guerilla Marketing. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

It was a bloody and chilling ad! How this billboard impressed and caught the attention of millions When it comes to classic horror stories, one that has been around for a long time is Bram Stoker’s Dracula. This classic vampire tale has been retold numerous times through films, plays, operas, comics, cartoons, and even video games! In 2020, another emerged in the form of a new Netflix miniseries. Produced by Hartswood Films, this show is a retelling of the classic novel with modern twists. To help build up hype and anticipation for the show, BBC Creative launched two amazingly chilling billboards in London and Birmingham! These billboards had bloody stakes attached to it, seemingly placed at random… …until you see it lit up during the night! These bloody stakes were actually positioned to help create a striking silhouette of the iconic horror villain, complete with sharp fangs! According to BBC Creative head Olly Harnett: “Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic.” Along with the amazing silhouette, the billboards also have one “In case of vampires – break glass” box under it or near it, just in case anyone needs to defend themselves from a vampire attack! This eye-catching Guerrilla Marketing campaign helped bring in more viewers. Overall, the 3-episode miniseries had over 17.79 million viewers! While billboards have been commonly used for traditional marketing campaigns, they can also be spectacular platforms for creative guerrilla marketing! These types of ads can still create discussions on social media platforms and spread awareness to your brand through word of mouth, both effective at getting the word out there! Examples like the Dracula billboard shows that you can produce amazing physical advertisements, despite more marketing campaigns becoming digital. While traditional marketing strategies remain relevant, there are many different ways that you can be creative and think outside the box. Sometimes, disrupting trends and the regular way of doing things are a great way to surprise more people! What’s the point of taking on the challenge and being part of the independent working nation if you don’t make your investments work for you? Register here for The I Institute's upcoming program: Building your Financial Future - Simple and Powerful Investing Strategies for Individuals and Families on March 18th. Hope you’ve found this week’s guerrilla marketing insight interesting and helpful. Follow us on LinkedIn. Stay tuned for next Thursday’s Gorillas of Guerilla Marketing! Do you want to learn how this telecommunications company got the attention of thousands of passersby with the power of Guerilla Marketing? See it on next week’s Gorillas of Guerilla Marketing!