Write to EXPRESS, not just to impress: A tool to achieve great copywriting!

Tuesday: Write with the Pen of the Masters Creating effective copies is no easy job. But in copywriting, effective is synonymous to clear and simple! In order to achieve your objectives in writing content for your brand, you have to provide concise information. Hence, you have to learn how to EXPRESS your message properly. This is one of the important skills to learn as an independent professional. You need to explain your topic as clearly as you can and provide the necessary information to help your readers understand your content. Keep reading to know why you should write to express and not just to impress. I hope you find this week’s tip helpful as you draft your next set of copies. CEO, MBO Partners Chairman of the Advisory Board, The I Institute

Content writing aims to share ideas, solve problems, propose new strategies, among others. To make the content we create successful in what we intend it to do, we need to give clear and concise information. We need to effectively deliver the right message to our readers. The bottom line? WRITE TO EXPRESS, NOT (JUST) TO IMPRESS. This is one of the rules from the book, “The Technique of Clear Writing” by Robert Gunning. Properly express what you want to say through your copy. Explain your idea or message as clearly as you can. Provide the necessary information or data for your readers to understand your discussion. In other cases, you’d need to include useful and applicable data, sources, and imagery. Creating awesome content is not always easy… Here are some tips to help you achieve that! Provide and highlight important information to support your idea Depending on the topic, you need to present the necessary research, sources, statistics, images, quotations, etc. Practice giving your readers everything they need to fully understand and trust your content. The supporting details you provide helps build credibility. It also gives your readers more clarity on newly encountered terms and topics.   Find the right voice for your content Finding the right tone that works best for the message or information you want to express is one of the best ways to deliver your message properly. Step inside your target readers’ shoes. How would they feel? How would they react? What is the best voice to go for to get the reaction you want? Relate with your readers through your content and see it from their perspective. Connect with them. The more you connect with your target readers, the more chances they’d keep reading your copy.   Anticipate the questions that your readers might ask in their minds.   Answer those questions in your copy. Put yourself in the position of your readers by thinking of the questions they might ask while they read your content. Explaining and describing necessary information will guide your reader all throughout the discussion in your piece. It all adds up to this: Make your content worth the read. Provide the right information. Back up your claims. Effectively engage and captivate your target readers with the way you deliver your message. Achieve successful readership stats by giving readers a useful and relevant written discussion. Follow these tips the next time you write content for your brand or company. This will surely help you express and explain the message you want to convey! What’s the point of taking on the challenge and being part of the independent working nation if you don’t make your investments work for you? Register here for The I Institute's upcoming program: Building your Financial Future - Simple and Powerful Investing Strategies for Individuals and Families on March 18th. Hope you found this week’s insights interesting and helpful. Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”