A top-paid marketing consultant’s secret to GREAT copywriting: How can we make our readers keep reading?

Tuesday: Write with the Pen of the Masters

It is my firm belief that writing is one of the most effective ways for an independent professional to strengthen their brand's reputation.

The main goal is to: make an impact and get remembered. And a strong, successful writer can accomplish this in either a short or long copy.

This is why each Tuesday, I want to publish tips that will help you produce content that’s both compelling and effective. Learning from these tips I believe you will be able to convince people to choose your brand.

If you want to become a strong and effective writer for your brand I encourage you to read this week's content. In it you will learn about various marketing consultant’s secrets to writing great and effective copy.

I hope you find this week’s tip interesting and insightful as you write content for your clients.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Write with the Pen of the Masters

Jay Abraham is one of the U.S.’s top-paid marketing consultants. He is the Founder and CEO of The Abraham Group, Inc., a sought-after conference speaker, and an author of top-rated books such as “Getting Everything You Can Out of All You’ve Got” and “The Sticking Point Solution”.

He said:

“The key to writing great copy… is empathy. It’s having a heartfelt understanding, appreciation, and need to help fulfill a problem.”

The key is empathy.

It goes deeper than just knowing who your readers are.

It’s being able to think what they’re thinking and feel what they’re feeling when they encounter a certain problem or dilemma.

As an independent copywriter given the task to write the promotional piece, advert, email blast, or any other content, it is YOUR RESPONSIBILITY to help your reader by offering a solution to what they need or want.

Empathy could well be the core of writing content or copy.

Without knowing what your readers need and want, what good is the output you’re writing? What good is the role of copywriting in marketing?

As an independent professional in the marketing and advertising field, customers should always be number one on your list.

One of the first steps before creating any campaign or publication is knowing your target market deeply, going beyond just their demographic information.

Based on their psychographic and behavioral background, you need to effectively show and offer them the solution they’ve been searching for…

Your product or service.

According to Jay Abraham, we need to understand, appreciate, and help our readers fulfill a problem.

By doing so, you can effectively get your message across using content or copy.

This advice comes from a trusted, top-paid, marketing consultant. Through his seminars, books, and consulting, he has helped thousands of businesses generate billions in additional revenue.

How is that not enough proof that empathy is one highly effective and extremely useful key to writing great copy?

Frankly, it should be a rule!

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”