LIKE and SHARE! How a Facebook post can create a major impact on your business goals

Friday: Collaborate and Innovate

In today’s digital landscape, social media plays a key role in establishing your brand’s online presence.

Businesses no longer have to stay offline. Instead in order to keep up with the ever-changing consumer trends and demands, they now have to go online.

During my years of providing consulting services to clients, I saw how pivotal it was to find the right tools and frameworks in order to have business success.

If you want to make your brand successful through social media I encourage you to read the post below. In it you’ll gain the knowledge of how a single post can make a huge impact on your microbusiness goals.

I hope you find this week’s spotlight useful as you manage your brand.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Collaborate and Innovate

It’s undeniable that in this digital age, social media has played a huge part in the success of a lot of businesses.

As an independent professional in the marketing industry, social media is one of the main tools to reach a bigger audience.

A lot of people are often online searching for different things and looking at their social media accounts during their free time.

Knowing this, different brands and businesses have found that it’s important to have presence on social media.

According to Statista.com, as of May 18, 2020:

• The total number of the active social media population is 3.81 billion worldwide.
• The total number of the active mobile social media population is 3.76 billion worldwide.
• The most popular social network based on the global audience size is FACEBOOK.

No wonder…

Facebook has been a great venue for people to connect and for brands to engage with their target audience.

More importantly, it’s one of the best platforms for more people to FIND YOU and your brand online.

How?

On Facebook, you can:

– Share daily activities and posts,
– Like and share information about current events,/> – Create event pages and invite people,
– Communicate with other people,
– Create a business page, and a lot more!

You can do almost any kind of online marketing on Facebook.

A Facebook Page

It’s easy to create a page on Facebook. Any individual or company can have its own page.

Through their own Facebook page, businesses, brands, organizations, or influencers can connect and engage with customers or a target audience.

When users like or follow a page on Facebook, they will see updates and other posts from that page on their news feed as long as they’re subscribed to receive notifications.

With just a few clicks, you can publish content on Facebook to reach almost anyone online!

Pretty easy, right?

A Facebook Post

Simple, concise, and effective captions on a Facebook post is another important step you need to spend time on.

Page followers value posts that are useful and interesting to them.

In constructing captions for your page posts, think about what your followers would find beneficial.

What do they like?

What don’t they like?

What would grab their attention?

What would make them tune in?

Page owners and managers need to put a lot of thought and effort into what they post so they can effectively promote and market what they choose.

To give you an idea, here’s an example of an article that President and CEO of Valens Research, Prof. Joel Litman, wrote and published on Forbes.com on a very intriguing event that is bound to happen because of the impact of COVID-19.

Target Audience: Professionals in the finance industry (investors, brokers, traders, financial advisors, corporations…)

Location of Target Audience: United States of America

How did this single post create an impact for Professor Litman’s company?

On the company’s Facebook page, this is one of the posts that gained the highest stats for the year so far.

This post recorded a 292% higher reach than the previous high for any post on the page.

Plainly speaking, this post alone has reached nearly 4x more people compared to previous posts.

There was traffic online for both the company website and the webpage containing the actual article.

It helped Forbes.com reach a total of 9,314 views for just that one article.

See how a Facebook post can help a brand or business gain more visibility online?

Help your target audience discover your brand and its content.

Imagine the impact it will have on your SEO rankings!

Try this week’s tip and you’re one step closer to building a bigger online presence for your brand.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Friday’s Collaborate and Innovate!