Marketing Masterpiece: Check out how this brand wowed CMOs with a personalized playlist!

Happy Thursday, everyone!

I’m delighted to highlight another impressive guerrilla marketing campaign.

For those of you may not be familiar, guerrilla marketing is an approach that is straightforward, simple to execute, and cost-effective.

I love how this strategy encourages outside-the-box thinking and enables marketers to create a lasting impact on their target audience.

Today, I’m excited to share a campaign that took this concept to heart.

Continue reading to discover how this music streaming platform turned marketing leaders into the stars of their personalized musical tributes, spotlighting its unique advertising impact.

Marketing Masterpiece: Check out how this brand wowed CMOs with a personalized playlist!

What if your life and milestones were celebrated through a personalized soundtrack that represents who you are and resonates with you deeply?

You’d probably be delighted, right?

That’s exactly what happened when Spotify Advertising conducted a guerrilla marketing campaign to wow the marketing executives it was promoting its services to.

In a daring twist, the brand blended creativity and its advertising prowess to create a campaign that hit all the right notes and showcased the power of personalized content.

Striking a Chord

In the world of marketing, capturing the attention of both your target audience and decision-makers is no small feat.

Marketing to your audience isn’t just about captivating them with powerful words and impressive visuals; it’s also about creating something that deeply resonates with them.

Spotify Advertising took this principle to heart when it came up with its “A Song for Every CMO” campaign in 2021.

Knowing that its target audience was chief marketers of big companies, Spotify Advertising set out to showcase its expertise in hyper-targeted and personalized content.

A Song for Every CMO

As part of its campaign, Spotify Advertising conducted a deep dive into the individual tastes and personalities of the 14 chief marketing officers (CMOs) it targeted. More importantly, these executives were involved at every step of the creative process.

Then, it worked with creative agency FCB New York to create a custom song for each of the 14 CMOs.

After creating these customized songs and presenting them to the CMOs, Spotify Advertising compiled these tracks into a playlist thhat was then teased on the brand’s social media accounts like X (formerly known as Twitter).

… and to add more flair to the campaign, Spotify Advertising sent each CMO a framed platinum record of their custom song.

Hitting All the Right Notes

The impact of the “A Song for Every CMO” campaign was nothing short of spectacular.

Spotify Advertising achieved a remarkable 75% year-over-year growth, generating approximately USD 1 billion in ad revenue for the first time. These results enabled the brand to reach impressive growth in its engagement metrics in Q4 2021.

The campaign also made way for new business conversations with 10,000 marketing leaders and attracted 185,000 new visitors to the Spotify Advertising website in the fourth quarter of 2021.

With engagement levels soaring 23% higher than any other medium, the campaign highlighted the undeniable power of personalized content in marketing.

Aside from those impressive results, Spotify Advertising bagged a few accolades in the 2022 The Drum B2B Awards in the categories of Digital Campaign and Most Innovative Use of Content.

Additionally, the “A Song for Every CMO” campaign clinched a Gold award at the 2022 Clio Awards.

—

Spotify Advertising’s campaign resonated deeply with its target audience on a personal level.

By putting a creative twist on its key strength, the music streaming platform showed how guerrilla marketing can be utilized to create a campaign that is truly special and impactful.

So, the next time you promote your brand or offering, think about what would resonate most with your target audience and put a creative spin on it!

You never know, that just might be what you need to create a very successful and impactful guerrilla marketing campaign!

I hope you’ve found this week’s guerrilla marketing insight interesting and helpful!

EXCITING NEWS AHEAD

The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool.

With decades of experience in both small-business entrepreneurship and executive management at PwC, I truly believe that the future of work is independent.

With that, I’m happy to share with you that my book, co-authored with Walter Scott Lamb, is now available for pre-order on Amazon!

This is an essential read for both independent professionals and corporate executives. Here, we provide educational and practical guides to unpack the ever-growing workforce and offer you crucial ways to become a client of choice.

Click on the link above to pre-order your copy. Let this book help you future-proof your career and organization in the new world of work.

Do you want to know how one motorcycle brand gave enduro drivers what they long wished for in 2021 ?

See it in next week’s article!